Innovation Mindsets & Praxis Journey Case Study- World’s Largest Automobile Manufacturer

World’s Largest Automobile Manufacturer


Our client is the world’s largest automobile manufacturer in its category. The organisation has experienced tremendous growth in the past few years by introducing new & innovative practices across functional & business lines. The R&D function has been able to churn out some remarkable innovations in products & processes in collaboration with global IVY League business schools and is currently working on a few breakthrough projects.

The top leadership team believes that in order to sustain their strong market share and grow exponentially, the organisation should focus on building further its innovation capability & capacity and incubate 2 identified challenges which are believed to disrupt the industry and set new benchmarks for the organization.

Outcome Expected :

The client expects the impact at two levels-

Short term (6 months)

  • One of the identified challenge to result in a new business line with a complete strategic plan of execution including a strong eco-system to sustain

Long term

  • Organisation growth in terms of new products & services
  • Enhancement of the brand perception of the organisation
  • Set-up of a dedicated innovation engine functioning at an organisation level and catering to multiple innovation projects across functions
  • Capability & capacity building of multiple groups of people on innovative mind-set, innovation tools, ideation & incubation
  • Developing a culture of innovation


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A 3 month intensive innovation lab, grounded in globally validated cutting edge tools & frameworks, innovation & entrepreneurship focused assessments (Whole Brain Thinking & Entrecode) and experiential reflective workshops based on principles of design thinking, customer journeys, neuroscience and action learning have been undertaken as a part of the project. The focus is on applying Whole Brain Thinking, Ideation Techniques and various tools and techniques of innovation in the real challenges.

The journey was divided into 3 broad phases-

  • Foundational- The design comprised of ‘Appreciative Inquiry’ based visioning & expectation alignment workshop at the sponsor, stakeholder & participant level. This was followed by 2 assessments to baseline and understand the development areas aligned to the organisation context.
  • Building blocks- Comprised of experiential innovation labs introducing & binding the knowledge on values, culture, 8 dimensions of the brain, 7 traits of an innovator, lean start-up, Design Thinking, SIT, pitching events & Hot-Housing.
  • Momentum- Group & team coaching to anchor & align the learning from the different phases of the project.

Result (Intervention in progress)

The initial session (Vision & strategic intent) for the sponsors & stakeholders was a discovery session on multiple perspectives which came forward. It was an AHA moment for them on being aligned to a shared intent which surfaced their feelings of contentment & excitement for the project.

The alignment session with the participants was an icing as there hopes & concerns were appropriately addressed. They were in a state of euphoria and passionate to get on with the journey.

A series of interviews with the managers and peers of the participants revealed facts about the feeling of pride regarding the initiative and an eagerness to be a part of this elite group of individuals who will be taking the organisation to greater heights.

A strong sense of shift in people’s attitude (openness & passion) was observed.