Innovation Mindsets & Praxis Journey Case Study- World’s Largest Automobile Manufacturer

World’s Largest Automobile Manufacturer

 Situation:

Our client is the world’s largest automobile manufacturer in its category. The organisation has experienced tremendous growth in the past few years by introducing new & innovative practices across functional & business lines. The R&D function has been able to churn out some remarkable innovations in products & processes in collaboration with global IVY League business schools and is currently working on a few breakthrough projects.

The top leadership team believes that in order to sustain their strong market share and grow exponentially, the organisation should focus on building further its innovation capability & capacity and incubate 2 identified challenges which are believed to disrupt the industry and set new benchmarks for the organization.

Outcome Expected :

The client expects the impact at two levels-

Short term (6 months)

  • One of the identified challenge to result in a new business line with a complete strategic plan of execution including a strong eco-system to sustain

Long term

  • Organisation growth in terms of new products & services
  • Enhancement of the brand perception of the organisation
  • Set-up of a dedicated innovation engine functioning at an organisation level and catering to multiple innovation projects across functions
  • Capability & capacity building of multiple groups of people on innovative mind-set, innovation tools, ideation & incubation
  • Developing a culture of innovation

 

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 Action: 

A 3 month intensive innovation capability building solution, grounded in globally validated cutting edge tools & frameworks, innovation & entrepreneurship focused assessments and experiential reflective workshops based on principles of neuroscience and action learning have been undertaken as a part of the project.. The focus is on developing innovation mindsets and experiment with various praxis of innovation.

The journey was divided into 3 broad phases-

  • Foundational- The design comprised of ‘Appreciative Inquiry’ based visioning & expectation alignment workshop at the sponsor, stakeholder & participant level. This was followed by 2 assessments to baseline and understand the development areas aligned to the organisation context.
  • Building blocks- Comprised of experiential innovation labs introducing & binding the knowledge on values, culture, 8 dimensions of the brain, 7 traits of an innovator, lean start-up, Design Thinking, SIT, pitching events & Hot-Housing.
  • Momentum- Group & team coaching to anchor & align the learning from the different phases of the project.

Result (Intervention in progress)

The initial session (Vision & strategic intent) for the sponsors & stakeholders was a discovery session on multiple perspectives which came forward. It was an AHA moment for them on being aligned to a shared intent which surfaced their feelings of contentment & excitement for the project.

The alignment session with the participants was an icing as there hopes & concerns were appropriately addressed. They were in a state of euphoria and passionate to get on with the journey.

A series of interviews with the managers and peers of the participants revealed facts about the feeling of pride regarding the initiative and an eagerness to be a part of this elite group of individuals who will be taking the organisation to greater heights.

A strong sense of shift in people’s attitude (openness & passion) was observed.