Our client is the world’s largest automobile manufacturer in its category. The organisation has experienced tremendous growth in the past few years by introducing new & innovative practices across functional & business lines. The R&D function has been able to churn out some remarkable innovations in products & processes in collaboration with global IVY League business schools and is currently working on a few breakthrough projects.
The top leadership team believes that in order to sustain their strong market share and grow exponentially, the organisation should focus on building further its innovation capability & capacity and incubate 2 identified challenges which are believed to disrupt the industry and set new benchmarks for the organization.
The client expects the impact at two levels-
Short term (6 months)
A 3 month intensive innovation lab, grounded in globally validated cutting edge tools & frameworks, innovation & entrepreneurship focused assessments (Whole Brain Thinking & Entrecode) and experiential reflective workshops based on principles of design thinking, customer journeys, neuroscience and action learning have been undertaken as a part of the project. The focus is on applying Whole Brain Thinking, Ideation Techniques and various tools and techniques of innovation in the real challenges.
The journey was divided into 3 broad phases-
The initial session (Vision & strategic intent) for the sponsors & stakeholders was a discovery session on multiple perspectives which came forward. It was an AHA moment for them on being aligned to a shared intent which surfaced their feelings of contentment & excitement for the project.
The alignment session with the participants was an icing as there hopes & concerns were appropriately addressed. They were in a state of euphoria and passionate to get on with the journey.
A series of interviews with the managers and peers of the participants revealed facts about the feeling of pride regarding the initiative and an eagerness to be a part of this elite group of individuals who will be taking the organisation to greater heights.
A strong sense of shift in people’s attitude (openness & passion) was observed.